Monday, July 31, 2006

To Quote Old School Saturday Night Live...

"Who are the ad geniuses that came up with this one?" As I am presently home on maternity leave, I've had the chance to watch a hell of a lot of live TV (in general, Tifaux is my friend, helping me avoid all those pesky commercials). Putting aside my poor choices in programming for a moment, there is a car commercial that is just sooo awful, I literally sit there, agape each time it comes on. I'd have loved to be a fly on the wall for the pitch meetings wherein this groundbreaking idea was sold. The commercial involves a husband kissing his wife goodbye as he goes off for work...and then parachuting off the side of the cliff, atop which they apparently live. The world's most irritating generic "rock" song plays, as he goes hurtling down, in his suit and tie, mind you, to the bottom of the cliff where....his car is parked. I suppose this is all in the name of showing us how cool and "off road" said vehicle is, but really... The hell?! How does Parachute Guy get UP the cliff when he comes home? Does he rappel? Is there some intricate system of ropes and pulleys that his wife manages? What is the point of it all? Why is their house up there? Surely there must be some access road; the house itself couldn't have fallen from the sky? The whole thing is just so irksome, and makes me ask too many questions, none of which are "Who makes this wonderful car? Where can I buy it?" Blecchhhhh.

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