Scene: An Ad Pitch at The Cheez-It Offices
Merle, the Bitter Ad Exec: So, let me set the scene for you, Chad. Show you what I've come up with.
Chad, the Rich Cheez-It Executive: [fiddles with iPhone] Sure, whatever, all ears!
MTBAE: There's a scientist-type guy, and you know he's a science guy because he's wearing a white lab coat.
CTRCIE: OOOOEEEEE, you wily little pig! My angry birds shall get your wooden lair with th--er, uh...loving this so far!
MTBAE: Also the science guy is talking to a giant wheel of cheese.
CTRCIE: SOLID GOLD.
MTBAE: However, no one will know what he's saying, or have any idea as to the intended focus and goal of the commercial, because there will be a bright red sign, smack-dab in the middle of the screen that says MATURATION ROOM in itty-bitty letters. And no one, anywhere, ever, has used that phrase, but because it is written in such itty-bitty letters, it looks like it's a sign for an entirely different and much dirtier type of room. And lo, the sign shall distract them, and they'll be all, "WAIIIIIT a minute, what does that say? HAHAHAHAAAAAAA," and you know what, Chad? You know what? I am doing this to eff with you because you SLEPT WITH MY WIFE, CHAD! YOU SPOILED BASTARD CHEEZ-IT SCION SON OF A BITCH! I KNOW IT WAS YOU! Estelle was my world! And you took her, just like you take everything ! You've had everything handed to you! Everything! *sobs*
CTRCIE: [not paying attention] Sure, dude! Awesome! Run with it!
Annnnnnnnd, that's how we got this. I mean, I am assuming. WHAT OTHER EXPLANATION COULD THERE BE?
(Um, I'm not the only one who saw a different word at first glance, right? Right?)